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Product Configurators

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    Increase sales and leads

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    Improve Customer XP.

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    Satisfied Buyers

Let your customers design your products and services. Interactive product configurators offer potential clients the possibility of creating something unique, something just for them.
Adrian Kaczor
Adrian Kaczor
Key Account Manager
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Sales activity used to be limited to mass-produced goods, wholesales, discounts, and price wars. The times when it was enough to be successful are long gone.

Today, the first role in winning customers and their loyalty is personalization and positive customer experience.

Service and product configurators allow potential customers to design "something unique" and "just for them". Something that will be fully adjusted to their expectations, and because of this, they will be more willing to make a purchase. Something that you  already have on offer.

These website product configurators form a measurable added value, because they will make meeting the consumers requirements easier. Thanks to them, you are ahead of the competition - in sales, sense of innovation, and creating the desired Customer Experience. Our product configurators are used on, among others:

What Are The Configurators?

The e-commerce product configurator lets you customize and visualize goods that the Customer can make. The product personalizers are often connected to the store's module that enables purchasing the designed product. In other words, the product configurator tool enables customer to adjust goods (or services as well) to their individual preferences. Because of the visualization mechanism, it is possible to check the visual effect,  and while using the visual product customizer, see precisely the version one wants and allow them to pay for the order.

Such applications are most often available on websites or as applications installed on a laptop, tablet or even on the smartphone of the sales representative. It depends on the sales model and the way of contacting  the Customer the company pefers..

The simplest example of a website product configurator enables printing the name or logo of your company on the product. The more advanced ones enable designing a roof covering or paving Stones, and calculating the demand of individual elements, while generating the order.

Apart from consumer goods, we can also configure different types of services. Every day, customers use this option when choosing their favourite channels in a given satellite TV package, or the delivery form in an online store. Most commonly known are advanced  service configurators of insurance or banking companies' offers.

In the tourism industry, this service customizer is also very popular. Based on the buyers' preferences and specified parameters, configurators selects all the variables concerning the trip, from choosing the date and means of transport to booking a hotel with suitable catering facilities, ordering a taxi or booking a table at a favourite restaurant. As a result, the buyer can fully enjoy the holiday.

The secret of sales growth lies in the point of the  product customizer design. It is an integral part of the order process and gives the buyer greater control over the product.

See how to use product configurators to boost your sales level.
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Types of Configurators

When a customer seeks for the best offer, the purchase decision has probably already been made. Whether such a person will buy from your company depends on whether you stand out from the competition. Providing them with a  service or configurator software may be a factor that determines the purchase.

Product Configurator

In the era of personalization and ubiquitous customization, the customer wants to be able to choose, be treated individually, and purchase unique products. They should be offered the greatest flexibility and the possibility of choice to meet these expectations. As a result, the sky is the only limit to the functions your  product configurator for website provides. The most frequently used ones that enable product personalization are:

  • Placement of the personalized text or available graphics on a product,
  • Choice of colour, size or material, texture, and other similar parameters,
  • 2D or 3D project visualization,
  • Dynamic product personalization and modification during the design proces,
  • Possibility of rotating the product by 360 degrees,
  • Aworking copy save,
  • Possibility to use own images in the configurator,
  • 3D product configurator with interactive instructions and tips for designers,
  • Dynamic pricing of the finished project during the process of creation,
  • A summary printout in the form of a PDF file.

Service Configurator

In the case of personalized services, the primary role is played by well-designed dynamic forms. Next to the fields to check or complete (e.g. text, additional notes), there may appear images showing a given service and the object connected with it. Similar to the ones we encounter when we book a car from a rental company, choose a mobile phone and Internet operator, or when completing the computer equipment out of separate components, during which the system suggests elements compatible with the already selected ones.

The content and the number of fields will differ depanding on the type of services or products we offer. On the one hand, as the customer wants to buy one service, they can combine it with others in various packages (e.g. individual, VIP, Premium) and receive the pricing immediately. The other possibility is that the process comprises, for example, the preparation of components to order following the guidelines made by the production department, so the pricing is delayed in time.

How Is a Product Configurator for Websites Created?

Creating a product configurator involves a blend of software development and design methodologies. The process generally follows a set of sequential steps crucial to success.

First, it is essential to define the requirements for the product customizer, including product types, available options and variations, pricing rules, visualization requirements, and any other functionalities needed. Once these are established, the next step is to design the configurator’s user interface by creating wireframes of mockups. It will involve deciding how options and variations will be presented, how users will interact with the configurator, and how the final configured product will be visualized.

The backend development phase can begin after the UI design has been established. It involves creating the infrastructure to handle the configuration process, for instance, building a database to store product data, rules, and configurations, implementing the logic for option dependencies, validations, and pricing calculations, and setting up APIs or integrations with other systems if required.

Once the backend development phase is complete, the frontend components of the product configurator can be developed based on the UI design. Generally, it involves writing code to handle user interactions, display options and variations, update the configuration in real-time, and provide visual feedback to the user.

At this stage, you can test your product configurator to ensure it functions correctly and thoroughly and provides a smooth user experience. You ought to make necessary updates and modifications based on feedback and testing results. If your product configurator software needs to be integrated with other business systems, you must set up the integrations to exchange data between the systems.

Finally, the configurator can be deployed to the desired environment. Note that you need to monitor its performance and collect user feedback – if any complications arise, make necessary updates and improvements to ensure smooth operation.

Interactive Product Configurator Software- the Perfect iIvestment

No matter your industry is your customers will always want personalization. There are many product configurators created for B2C sales on the Internet, the D2C sales model is constantly gaining popularity, and the ones used in B2B sales are primarily unpopular. However, many sellers indicate the need for an individual approach.

While observing the market, one may conclude that virtually every industry has the potential to benefit from the implementation of a product configurator software.

  • Clothing industry (e.g. T-shirts with prints, logos, embroidery, masks),
  • Footwear industry (e.g. choice of material and colour of individual elements of footwear, personalized embroidery),
  • Occasional and premium products (custom-made: engraving, cups, medals, and high quality materials),
  • Personalized labels and packaging (e.g. imprinting of the name on the packaging, chocolates in a specified shape, or as sets of letters creating a message for the receiver),
  • Computer industry and mobile accessories market (e.g. 3D product customizer of computers, laptops, case laser prints),
  • Furniture industry (e.g. custom-made furniture, modular wardrobe system configurator)
  • "Virtual" products (e.g. gift cards and vouchers from popular clothing brands, gaming platforms, streaming services, and others).

We have implemented numerous product configurators for website for our customers, e.g., in the automotive, jewellery, construction, interior design, and service industries.

FAQ - Product Configurators

What is a product configurator?

A product configurator is a software application specifically designed to streamline and facilitate the customization and personalization of products to customers’ individual preferences. By leveraging intuitive interfaces and advanced functionalities, users can seamlessly and dynamically modify various attributes of a product, such as its features, colours, and specifications, in real-time.

The implementation of product configurator software engenders a plethora of benefits. It amplifies customer engagement by empowering users to participate actively in the design process, heightens sales prospects through personalized offerings, and expedites production by generating meticulous specifications, minimizing errors, and facilitating streamlined manufacturing workflows.

Developing distinct configurators depends on the industry and the desired outcomes and objectives. Our software house specializes in creating multifaceted configurators tailored to various industries. These encompass:

  • Product configurators: They allow customers to personalize products through features like text placement, colour selection, 2D/3D visualization, and dynamic pricing.
  • Service configurators: They focus on dynamic forms and visual aids for personalized service selections, resembling interfaces for booking cars or choosing technology components.

The efficacy of a product configurator is inherently dependent on integrating a user-friendly interface with a robust backend system. The end-users engage with an intuitive interface, making real-time selections and modifications to product attributes. Meanwhile, the backend system processes these inputs, dynamically adjusting configurations, validating choices, and ensuring coherence with manufacturing and engineering specifications.

The cost of implementing a product configurator is contingent on various factors. These include the complexity of customization options, the extent of integration with existing systems, and the specific features required by the organization. At Ideo Software, we aim first to assess the project‘s complexities and then provide you with cost estimates during a collaborative meeting.

What Are the Client Benefits of Product Configurator Software?

  • Building a brand that is focused on positive and unique Customer XP,
  • Creating a modern sales channel to attract customers,
  • Getting a 2 in 1 product configurator tool for designing and ordering a product or service, with smooth and efficient purchasing process: design, preview, placing and paying for the order,
  • Reducing the number of product cards optimizes the functioning of the online store,
  • Gaining information about consumer preferences and behaviours enables their analysis and creation of new products or services tailored to the needs of potential recipients,
  • Streamlining of the Customer Journey through automating the composing and placing orders for products and services.

Why Should You Choose Us

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We know that the world is getting smaller, and regardless of the subject of cooperation our mutual contact is supposed to be smooth. We have experience in this area too. Contact us if you want to invest in 3D configurators software or need more information about a product configurator for websites. We will answer all your questions and propose a solution meeting all your requirements.


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What Is the Cost of a Product Configurator for Website?

The cost of a product configurator for websites can vary depending on several factors. Those include, for example, its complexity, customization requirements, development approach, maintenance and updates, and many more. It is, therefore, challenging to provide a specific amount without detailed information about your needs.

That is why, if you are keen on implementing a visual product customizer, contact our experts, who will provide you with a more accurate estimate based on the information you provide. Remember – a well-developed product configurator will bring many benefits that greatly influence your enterprise. Invest in the solution and take your business to the next level.

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How can your business maintain a competitive edge in today’s constantly evolving technological environment? One solution is to invest in the IT project outsourcing that we provide. By engaging with our software development company, you can access a wealth of knowledge and expertise that would otherwise be unavailable.

You will save time and resources, focusing on other core aspects of your business operations while leaving the demanding IT tasks to our world-class professionals. With their assistance, you will, without a doubt, elevate your projects to the next level, easily outperforming your competitors.


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Working with us brings your business to entirely new heights. For once, we boast a team of the best experts within the field of IT, which guarantees that you can expect nothing but the highest level of services regardless of the magnitude of each project. All tasks are performed with exceptional precision and attention to detail, 100% tailored to your business’s needs and requirements. Moreover, processes are meticulously automated, resulting in savings in both time and money. If or when any doubts arise, we are open to conversation, always willing to apply any modifications and adapt to the changing needs of our clients, rendering us the perfect partner for all businesses.  


The Power of Software Development - Our Rewards

As mentioned above, clients from all over the world rate our comprehensive approach to project implementation and business consulting, which is why Clutch has considered uss a leading eCommerce Software Development Team in Poland. That is, however, not all.


In our daily work, we help to develop our clients' businesses. Their trust and effective cooperation make us grow as well. In January, 2022, the new edition of the Forbes Diamond Award report was published and we were proud to be listed among the fastest-growing Polish enterprises in this prestigious report. And as we help to develop our clients' businesses by doing our utmost best, their thrust and cooperation mean a lot. Indeed, we will only continue to grow together!