Download free PDFINTRANET: Effective internal communication in a distributed organization

Costa Club - Loyalty Program that stands out

"The best loyalty program / activities in services (B2C)"

Costa Coffee is the second  largest coffee shop business in the world. It owns more than 3 000 coffee shops in over 30 countries, with over 2 000 in the UK.

The company already had a consumer loyalty program in place, but wanted to eliminate the need for plastic cards and increase the attractiveness of the program for customers.

"Who today still wants to carry plastic cards? People want everything on the phone with the ability to check it in a few clicks. That's why we decided to give up the traditional card with stamps." - explains Karol Dragan, digital & loyalty project manager at Costa Coffee Polska.

The best loyalty program

Loyalty Awards is an annual plebiscite that awards the best solutions on the market. It takes place as part of the Poland & CEE Customer Loyalty Summit. In this contest jury is a group of professionals in relationship management and building loyalty. They award prizes and distinctions in 6 categories. The "Coffee Club" program, launched by us for Costa Coffee Poland, got a distinction in two of them.

  • "The best loyalty program/activities in services (B2C)",
  • "The best new loyalty program/activities of the year".

An effective platform to support loyalty


We created a bespoke loyalty platform from scratch. It manages the loyalty program which is available for customers via the mobile app and the website. The project also included the migration of hundreds of thousands of users and their accumulated points from the old loyalty program.

The system supporting the loyalty program is integrated with cash registers. This ensures the correct calculation of points and discounts for program participants.

 Custom loyalty program platform handles thousands of transactions per day.


In the project, .NET Core platform was applied to support devising new applications whereas Vue.js libraries were to assist in designing the new interactive website elements. The application of Continuous Delivery ensures that the platform is efficiently published and updated. This specific programming practice significantly shortens the whole process and makes our work easier. We provide technical support for the application at all times.” Krzysztof Kawalec, IT Director at Ideo Software House.

The intuitive loyalty program allows to collect virtual “coffee beans” that can be later exchanged for drink vouchers. The buyer will receive one coffee bean for each product included in the promotion. Later, users can select prizes by giving baristas the QR code generated in their mobile app.

Administrators of the system have the opportunity to create their own promotions, discount coupons from the partners, vouchers for seasonal products as well as set the happy hour or give the customers special prizes, i.e. for their birthday. The program also provides special promotions for Costa Coffee employees.

Based on gathered data and parameters regarding users’ activity, administrators can create individual / personalized promotions. They can i.e. segment customers who often visit the coffee shop in a given period of time and reward them with a special promotion. They can also send out a discount coupon to people who haven’t visited the coffee shop in a while.

Platform gives an opportunity to target promotion in any chosen way and engage customers that belong to specific age groups, i.e. students.
 

Let's talk about your company's needs

Benefits of implementing a loyalty program

Trust between customer and brand is extremely valuable merit in the business world. Motivational programs attract and engage users, building brand loyalty. Such activities are appreciated by clients and willingly take part in them.

The benefits of the programs are mutual. Participants have access to attractive prizes or discounts, and the seller has long-term sales profits.

The biggest benefits of implementing a loyalty program:

  • Building a positive image.
  • Increased trust in the brand.
  • Increased brand awareness.
  • Increase sales.
  • Stimulating the renewed buying or purchase of specific products.


Custom applications designed by us are used daily by our business partners and their customers:



 

Project-based Software Development

Tell us about your needs

 

IT Project Outsourcing

Services Tailored To Your Needs

In case of a temporarily increased demand for IT staff, hiring a suitable specialist for a short period would be challenging and not profitable. To help optimize the costs of running a business, we could offer you, among others:

Get a free quote

 
Even though fixed-price projects suit us best, our services can also realized based the following cooperation models:

  • Time and material

    Time and material

  • Dedicated Team

    Dedicated Team

  • Individual model

    Individual model

 

Enhance Your Projects

How can your business maintain a competitive edge in today’s constantly evolving technological environment? One solution is to invest in the IT project outsourcing that we provide. By engaging with our software development company, you can access a wealth of knowledge and expertise that would otherwise be unavailable.

You will save time and resources, focusing on other core aspects of your business operations while leaving the demanding IT tasks to our world-class professionals. With their assistance, you will, without a doubt, elevate your projects to the next level, easily outperforming your competitors.

 

Why Outsource With Us

Working with us brings your business to entirely new heights. For once, we boast a team of the best experts within the field of IT, which guarantees that you can expect nothing but the highest level of services regardless of the magnitude of each project. All tasks are performed with exceptional precision and attention to detail, 100% tailored to your business’s needs and requirements. Moreover, processes are meticulously automated, resulting in savings in both time and money. If or when any doubts arise, we are open to conversation, always willing to apply any modifications and adapt to the changing needs of our clients, rendering us the perfect partner for all businesses.  

 

The Power of Software Development - Our Rewards

As mentioned above, clients from all over the world rate our comprehensive approach to project implementation and business consulting, which is why Clutch has considered uss a leading eCommerce Software Development Team in Poland. That is, however, not all.

 

In our daily work, we help to develop our clients' businesses. Their trust and effective cooperation make us grow as well. In January, 2022, the new edition of the Forbes Diamond Award report was published and we were proud to be listed among the fastest-growing Polish enterprises in this prestigious report. And as we help to develop our clients' businesses by doing our utmost best, their thrust and cooperation mean a lot. Indeed, we will only continue to grow together!