Coffee Club – the new loyalty program for Costa

The bespoke loyalty program platform to handle thousands of transactions daily.
25 October 2018

Costa Coffee is the second largest coffee shop business in the world. It owns more than 3 000 coffee shops in over 30 countries, with over 2 000 in the UK.

"Who still wants to carry plastic loyalty cards? Nowadays, everyone wants to check everything easily with just a few clicks on smartphones. It was the main reason why we decided to abandon the traditional card with stamps and introduce its digital version – the loyalty program app. Thanks to it, the user will get online access to its account, the history of purchases, information about collected point and individual discounts." - explains Karol Dragan, digital & loyalty project manager at Costa Coffee Poland.

As a part of the cooperation with Costa Coffee, we created a bespoke platform that operates the loyalty program. The rules of the new program allowed to eliminate previously used cards. The project also involved the migration of thousands of users as well as points collected by them in the old loyalty program. The platform gathers data regarding user activity and includes advanced analytical mechanisms that allow creation of dedicated promotions to the individual group of users. Promotional campaigns can be easily adjusted to current needs, trends as well as seasonal occasions.

"The factors that helped us select Ideo included their previous experience in the implementation of loyalty programs as well as the understanding of the project’s objectives. Thanks to their way of cooperation and communication, focused on solving problems and delivering new features every day, we believe we made a good decision." - Karol Dragan sums up.

Read more about the project: Bespoke platform for the Costa Coffee loyalty program.


Do you need an efficient Bespoke Platform?
Our experts will be happy to advise you on optimal solutions.

Make an appointment for a free consultation.

Project-based Software House

We don't outsource people, we carry out entire projects.

Tell us about your needs

 

IT Project Outsourcing

Services tailored to your needs

In case of a temporarily increased demand for IT staff, it wouldn’t be easy nor profitable to hire a suitable specialist for a short time. To help optimise the costs of running a business We could offer You:

Get a free quote

 
Fixed-price projects are our favorite. But, depending on your needs, our services could be realized in accordance with one of the following cooperation models:

  • Fixed-price

    Fixed-price

  • Time and material

    Time and material

  • Dedicated Team

    Dedicated Team

  • Individual model

    Individual model

 
 

Top Custom Software Developer

Clients rate our comprehensive approach to project implementation and business consulting very well. This is one of the main reasons we are considered by Clutch as a leading eCommerce Software House in Poland.

In our daily work, we help to develop our clients' businesses. Their trust and effective cooperation make us grow as well. January, 2020, the new edition of Forbes Diamond Award report was published. We are proud to be listed among the fastest-growing Polish enterprises in this prestigious report.