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Black Red White launches Marketplace in cooperation with Ideo Software

Renowned technology leader Ideo Software is proud to announce the continuation of its long-standing partnership with the leading Polish furniture industry group, Black Red White, with whom it has had a 10year relationship that has seen countless successes
Anna Wolanin
Anna Wolanin
eCommerce, Process automation

Now, the two companies have embarked on a new and exciting project, the integration of the Mirakl platform, which has enabled Black Red White to establish the largest multi-brand store with the widest range of products in Poland in the Furniture and Interior Design category.

The renowned manufacturer and distributor of furniture and home accessories, Black Red White, has a reputation for more than 30 years of maintaining the highest quality standards in its products at competitive prices.

Now, in order to continue developing and expanding its offer, the company has decided to take an important step to achieve it.

While BRW's Marketplace already has dozens of new partners, and the trend continues to grow, by the end of this year it expects its offer to reach 100,000 products, which would make it the largest online retailer in Poland in this category.

The partnership with Ideo Software undoubtedly played a fundamental role in this integration and launch since, thanks to its expertise and by using sophisticated technologies, Ideo Software helped Black Red White in the creation of a dynamic and extensive product catalog integrated with the Mirakl platform. In turn, thanks to the synchronization of this new system with the previously implemented PIM platform, Pimcore, Black Red White can boast an always up-to-date and vast offer that is easily accessible to its customers.

Why are Marketplace platforms the future of e-commerce? Read our article.


“We are honored to be a partner and active participant of Black Red White in this exciting initiative. Thanks to our cooperation, we have been able to create this modern and flexible Marketplace that meets the highest quality standards providing its customers with an exceptional online shopping experience. We are confident that this innovative platform will have a significant impact on the development of Black Red White's e-commerce.”

- Anna Wolanin, E-commerce Manager, Ideo Software

The launch of Marketplace has enabled Black Red White to reach a large group of customers interested in purchasing home furnishings and decorations. As a result, both partners, distributors, and smaller stores, are in a better position to develop their offer and attract new customers. In addition, Black Red White's rules of competitive transparency and cooperation allow the partners to receive an individual approach and support at each stage of integration, allowing them to operate and adjust their sales strategies freely.

"Thanks to this openness to cooperation with external partners, our offer is now much more attractive to our customers. In addition, we are filling assortment gaps with product categories that we did not know as a manufacturer, which we believe will enable us to become a first-choice store."

Mariusz Nowak, E-commerce and Omnichannel Strategy Director, Black Red White.

No matter how big your business is, join now the Black Red White Marketplace and enjoy the best conditions for growth and success by selling your products in one of the largest e-commerce stores in Poland! We invite you to cooperate with Black Red White - the e-commerce leader in the furniture industry!

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