BRW.pl was rated the best online store in Poland, in the category of HOME, in the Opineo 2022 Ranking.

At the same time, the mobile shopping process at BRW.pl was ranked 2nd in the Koszyk Roku 2022 ranking, comprising the most user-friendly online stores.

Black Red White Group has been using our services in the field of support and development of the online sales platform for over 12 years.

Bilateral experience and trust allow us for effective, continuous development and optimization of both the sales platform itself and other areas supporting sales.


The winners of the Opineo 2022 Ranking were also iParts.pl and Ucando.pl, who took the 3rd and 5th place in the Automotive category.

iParts.pl and Ideo have been working together since the very beginning. The cooperation has begun over 11 years ago, with the development of the basic MVP.

Our aim was to create something more than just an online store - the project comprised the construction of the first sales platform in Poland to be integrated with the Tech-Doc database.

Today, iParts.pl is a nationwide leader in selling spare parts online.

In addition to the maintenance, ongoing development, and technology optimization, we also provide support for the Client's e-commerce team. Our experts serve as the external marketing department of Iparts.pl.
 

Ucando is an online store with a wide range of car parts and spare parts. The store provides customers with support during the purchasing process, and attractive promotions.

The company quickly responds to the changing market needs by offering users an access to modern technological solutions. In response to the growing needs of their Customers, Ucando has entrusted us with designing a mobile app that allows users to make convenient and quick purchases of automotive parts.

 
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Ranking of Online Stores Opineo 2022
 

The winners of the category House

Ranking of Online Stores Opineo 2022 - category House.

 

Winners of the category Automotive

Ranking of Online Stores Opineo 2022 - category Automotive.

The Opineo Online Stores ranking uses a proprietary research methodology, which was positively assessed by the Nielsen research company.

The store assessing system is based on clear and understandable criteria, and most importantly, it has remained unchanged since the first edition of the ranking in 2010. This allows for a fair comparison of assessments over the following years.

The basis of the Opineo.pl methodology is a system of consumer opinions, which can be issued only after purchasing on a given online store.

Reviews concern the speed of the order completion, the level of customer service, and the quality of packaging. Buyers also declare whether they want to recommend purchases in a store to their friends, or not.

As a result, the ranking reflects current consumer sentiment. It is considered as the most reliable (because expressed by the buyers themselves) image of the e-commerce industry.

Report Koszyk Roku 2022 - user-friendly online stores
 

Report Koszyk Roku 2022 - user-friendly online stores

The Koszyk Roku rank is based on the UX survey considered as a basis for the ranking of the most user-friendly online stores in Poland.

In this year's study, EDISONDY experts focused on the mobile version of websites. Mobile applications or PWA, which are a different area of the buyer's experience, were not assessed.

About 100 heuristics were used for the study. The stores received the "true", "false" or "not applicable" rating. In this edition, the researchers focused only on the basket, payment information, registration and login.

The points obtained in these areas were used to calculate the final score for individual stores.