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With Black Red White, finding your dream furniture and accessories is much easier

Learn more about Ideo Software's cooperation with Black Red White, the Polish leader in the furniture industry.

The implementation of the online store BRW.pl equipped with the advanced Luigi’s Box search engine serves as a clear example of the extensive efforts undertaken by Black Red White, the Polish furniture industry leader, to enhance the user-friendliness of the online shopping experience.

This new search tool efficiently helps customers find exactly what they are looking for, significantly improving their shopping experience and fostering brand loyalty.

For over 30 years, Black Red White, the foremost Polish furniture manufacturer, and distributor, has adorned millions of homes in Poland and abroad, as the brand has a presence in nearly 60 global markets.

However, one of the recent and primary challenges the company faced was expanding its product offering and enhancing the shopping experience for customers.

To enable potential customers to find precisely what they are looking for in an online store with such a wide and diverse range of products, the implementation of an advanced search engine became crucial.


Read how we carried out the integration of the Black Red White online store with the Luigi's Box search engine. 


Thus, the Black Red White Group made the smart decision to integrate their platform with the powerful Luigi’s Box search tool, providing customers with relevant and convenient search results that enhance their shopping cart value.

Mariusz Nowak, Director of E-commerce and Omnichannel Strategy at Black Red White, emphasizes the significance of integrating the new search engine, with the following words: 'Thanks to the Luigi’s Box search engine, users can quickly receive tailored results and recommendations that align with their preferences. Throughout the implementation of this project, we had the support of our long-standing technology partner, Ideo Software, including their assistance in the business process area.'

Indeed, Ideo Software, a company specialized in e-commerce platform development and system integration, successfully facilitated the integration of the Black Red White online store with the Luigi’s Box search engine, customizing this search tool to meet the unique requirements of the online store. The success of this process was made possible by Ideo Software's meticulous and professional analysis of customer expectations.

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