Peugeot is the brand with impressive global recognition offering a wide range of products. That is why the preparation of the complex strategy is necessary.

Our work focused on two complementary aspects: IT and marketing. In ongoing activities, we use many landing pages, designed and completed by us, that support lead generation.

The integration of the client’s Call Center system with Edito CMS eased lead management. The system operator has immediate access to them, which decreases the contact to the minimum while having a positive effect on the conversion level.

The next step was the constant monitoring of generated traffic and the execution of optimization activities. The CMS system compiles all important information that we later use to measure rates such as CTR, average time spent on a website or the traffic source.

As a part of this cooperation, our specialists have created unique content reflecting the most important aspects of the producer’s offer. We made a great number of designs that focus interest and are the factor stimulating to discover the presented offer. Graphic works include processes such as the making of entertaining visual content for websites, designing mailing’s layout and creating elements for the main page.

Read more about the project: Landing Pages for Peugeot campaign

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