PR in the service of communication

Marketing & Biznes, 6th June 2016. Author: Gabriela Grata

Text written by Gabriela Grata, Marketing Specialist at Ideo Sp. z o.o., was published on the Marketing & Business site. She described the role of communication between the company and customers. She also underlined the essential features of such communication: it should be natural and unforced. Gabriela Grata also noted that thanks to modern technology, PR professionals have a lot of tools available that greatly simplify the creation of effective communication.

The original article can be read here: PR w służbie komunikacji

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