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Mobile devices in loyalty programs

Marketer+, May-August 2016. Author: Krystian Baran

Krystian Baran works at Ideo Sp. z o.o. as a Loyalty Programs Specialist. His article concerning the use of mobile devices in loyalty programs was published in the May issue of MARKETER + magazine. He describes, among other things, ways to use them and why their use is becoming more and more important and spoke about the numerous advantages of using mobile devices. Examples cited by him also confirm this fact.

The original article can be read here: Urządzenia mobilne w programach lojalnościowych

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