Case study: Implementing Prawo.pl information portal

We love to share our knowledge. This time, in a comprehensive case study, we present how we achieved the result of 2 million users per month.
23 October 2019

The new opening of the Prawo.pl website was one of the largest projects we have made for our long-time client Wolters Kluwer. In the present case, we faced a big challenge. Our tasks included not only designing and implementing a new portal. The success depended on the 1:1 export of a large amount of content from several separate portals. At the same time, we didn't want to lose the traffic that these portals had.

"Paper news will never catch up with digital news. The flow of content is very fast - changes occur even within an hour. In the face of technological revolution, there was a necessity to create a reliable legal portal." says Ewa Usowicz - Director of Information Services Department at Prawo.pl.

As a result of our cooperation, a verifiable legal portal was created. It presents the latest and most important information from the profession. The clear layout ensures that users can easily reach the content and materials in an interesting field. The page design was awarded a special prize - the Institute of Industrial Design awarded the title: Design of the Year 2019. In the justification of the award can be read "(...) The website has a remarkably user-friendly and easy-to-use interface. It is also distinguished by the content layout proposed by the creators together with intuitive navigation and clear graphics. The thoughtful layout of the tabs allows users to navigate the page with unique ease, also search engine filters information by section, which significantly speeds up finding the right ones. The multimedia format increases the possibility of getting acquainted with the content presented by the portal’s individual editors, thus ensuring a positive reception."

It is worth noticing that at each stage of work we consulted with the client and his dedicated SEO specialist. All decisions were made in understanding and atmosphere of pursuing a common aim. Thanks to this, we were able to carry out the work quickly and efficiently.

We invite you to read the extensive case study in which we describe in detail what we were guided by when designing the portal, how high search results were maintained and how we managed to achieve a result of 2 million users per month: Case study - Two million users per month on Law.pl.


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