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R Service Club loyalty platform

Renault leads the European electric vehicle market. We have been working together since 2019.

The brand is part of the Renault group, a provider of innovative automotive solutions. The company is known for their commitment to sustainable mobility and for opening up new directions in technology and vehicle manufacturing.


Tasks and objectives

On behalf of Renault, we have established a loyalty programme aimed at its authorised car repair shops. Its aim was to motivate consultants and managers and to support sales of Renault services and warranty packages.

As part of our responsibilities for the R Service Club initiative, we were tasked to create two IT platforms to support the programme. In addition to this, we developed the project’s mechanics and theme. We also implemented a system that would manage the settlement of sales outcomes and the allocation of rewards in the form of VISA prepaid cards.

The R Service Club loyalty programme has been designed for sales advisors and managers working at Renault car repair shops and showrooms. Its primary objective is to encourage these professionals to actively promote the service and warranty packages to customers.

The system includes elements of gamification - users can check their position in the ranking and track the progress of others.


To incentivise participants, the programme awards points based on their sales activities.

These points can be easily tracked on user accounts and redeemed for pre-paid cards as a reward for their hard work. It is important to note that each car repair shop has individual sales targets, which drives healthy competition.

The programme also displays the ranking of participants on the website motivating participants to strive for better outcomes.

Benefits for the Client:

  • Increased commitment to the sale of Renault brand services and packages through authorised repairers and showrooms,
  • Rewarding the best car repair shops.
... and what can we do for you ?

 

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