Loyalty platform

The trust between the customer and the brand is an extremely valuable resource in the business world. By rewarding loyal customers, the company creates an image of a seller worth recommending.

We design platforms that support analysis and strengthen customer loyalty.

Our solution can work both as publicly available platforms and as systems designed for a specific group of partners. They are characterized by simple and intuitive operation for both the administrator and the user, as well as wide adaptability.

Tailored to user’s needs loyalty/motivational program with a properly developed strategy allow you to increase sales. At the same time, it reduces the cost of promotion and advertising.

The simplest example of a loyalty program is a system of collecting points with every purchase made. Then you could exchange these points for discounts, freebies, or offer special customer treatment.

Reward programs offer extra benefits or gifts for customers who buy more and entice potential customers to your products or services. It could be free merchandise, coupons, or even an advanced release of products. A slight increase in customer retention can lead to an enormous increase in profit for your company.

We have implemented loyalty programs for:

Voltimum Plus is a cross-industry, multi-brand loyalty program aimed at experts in the field. Major distributors CEF, KEW Electrical, Shop4, Medlock Electrical Distributors, as well as international manufacturers Philips, Schneider Electric, Signify, Linian and WAGO were involved in creating the program.

The Voltimum Plus program was first launched in the UK and has generated a lot of interest. Therefore, the program will be launched in 3 more European countries in the near future.

Loyalty Awards is an annual plebiscite that awards the best solutions on the market. It takes place as part of Poland & CEE Customer Loyalty Summit. In this contest jury is a group of professionals in relationship management and building loyalty. They award prizes and distinctions in 6 categories.

The "Coffee Club" program, launched by us for Costa Coffee Poland, got a distinction in two categories.

• "The best loyalty program/activities in services (B2C)",
• "The best new loyalty program/activities of the year 2018".

 
In the Blikomania lottery, we have created a system that supports users' registration in the draw and selection of winners. During the entire action, we provided technical support for the project. Motivation Direct was responsible for the organizational area.

Blikomania was one of the largest promotional lotteries in Poland with a total value of 1,000,000 PLN.

The Motivation Direct platform has a number of tools that ease the planning and management of a motivational program. They help to retain consumers and encourage them to repeat purchase.

Motivation Direct received a distinction in the Financial Times FT1000 2018 ranking and Technology Fast 50 by Deloitte. It thus confirmed the status of the fastest growing representative of the loyalty and motivation industry in Europe! The company was also among the winners of the prestigious Forbes Diamonds and Business Gazelles rankings.

Our loyalty platform has a modular design, which allows you to select only the necessary components and use them to the extent required. It enables to optimize the costs of implementation and the loyalty system’s service. At the same time, it is possible to easily expand the system with additional solutions dedicated to the clients’ needs.

The simplest example of a loyalty program is the system of collecting points for each purchase, and then exchanging them for prizes. It can also be various types of discounts, points or mixed programs. Besides, we could run attractive lotteries and competitions in which the winners receive prizes.

Depending on your needs, you can choose how the program participants will be rewarded. It is worth familiarizing yourself with each of the available scoring mechanisms and choosing one, which suits your company's sales policy. What are the most common types of award-winning activities?

Motivational programs attract and engage users by building brand loyalty. Such activities are appreciated by customers who willingly take part in them. The benefits of the programmes are mutual. Participants have access to attractive prizes or discounts, and the seller experiences long-term sales profits.

The biggest benefits of implementing a loyalty program are:

• Building a positive image,
• Increased trust in the brand,
• Increased brand awareness,
• Increase sales,
• Stimulating the renewed buy of specific products.

Designing effective loyalty programs requires proper preparation. Most often, we start with a preliminary analysis carried out together with the client and a detailed analysis of the programme’s goals which need to be achieved. It is also important to know the expectations of program participants because its effectiveness depends on them.

The stage of cooperation from which we must start is an in-depth assessment of the situation. It includes the analysis of business processes, the number of future program participants and their needs, technologies that can be used, and also a possible project implementation model. If the project should bring the expected benefits, we must also confirm the purposefulness of the entire undertaking from a business point of view.