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What is PIM, and how to implement it effectively? Educational videos

At Ideo Software, we share our expertise with others in a number of different ways. If you're curious about PIM systems or interested in organizing e-Commerce data, we invite you to browse our educational videos.

Managing an extensive product database on a daily basis can be a challenging task. To enhance the quality of product descriptions, simplify data management and workflow processes, and boost productivity, you need a system that consolidates all the data and makes your work more efficient.

PIM is here to help you. So, how to prepare the implementation process for maximum benefit?


Product Information Management (PIM) is a valuable resource for organizing product data. It enables the centralization and automation of processes related to creating product card information.

For large and medium-sized businesses with a diverse range of products and multiple distribution points and sales channels, effective PIM is essential. With this system:

  • Manufacturers are provided with a tool to help them provide product information to distributors.
  • Distributors and retailers get real support in managing product range information in each channel.

There are several factors to consider when implementing PIM. These include:

  • Business goal definition
  • Selection and indication of system user roles
  • Matching data location and data migration path
  • Definition of the most critical processes and functions of the PIM system
  • Planning the data management process
  • Selection and negotiations with the provider
  • Implementation, testing and monitoring


If you have already decided to adopt a PIM system, it is crucial to understand that proper pre-implementation analysis is one of the most important stages of the project. This enables you to develop a strategy for implementing PIM, define the project's scope and scale, and identify the necessary resources and skills required for effective implementation.

Additionally, this analysis helps identify potential challenges and issues that may arise during PIM implementation, allowing the company to better prepare for any difficulties. Such a preparation minimizes the risk of delays or failures during the implementation.


When one hears of PIM systems, it is often associated only with e-Commerce. However, it is worth pointing out that PIM is not just a tool that is dedicated to online shops. It is equally useful for manufacturers and distributors, since it can have a significant impact on their business efficiency.

In today's increasingly competitive global business environment, effective product data management is critical for any company, regardless of industry. Manufacturers and distributors watn to ensure that product information is consistent throughout all of the processes - creating, distributing and selling a product.

Among other things, PIM helps manufacturers better manage product lifecycle. Through built-in capabilities like new product introduction planning, product variation management and data update tracking, organisations can effectively control the entire process from concept to recall. The result is better product range management, fewer errors and improved operating efficiency.

Have a look at our videos with our expert, Camilo Sosa Perez, who gives you all the details on:

  • what is a PIM,
  • how to implement it effectively,
  • why pre-implementation analysis is the key to successful PIM implementation.

Many more to come! 
You can find a playlist of the videos we have made here.

You may also be interested in:

Pre-implementation analysis. Answer a few questions before implementing a PIM system

If you are in the distribution or manufacturing industry, implementing a PIM system is crucial to streamline your key business processes. Conducting a thorough analysis before starting such significant projects is highly recommended.

100 questions on your way to perfect PIM – checklist

We have prepared a free guidebook that provides a list of questions that facilitates the effective implementation of the PIM system.

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