How to measure the effectiveness of internal communication using the intranet?

Measuring the effectiveness of internal communications is one of the challenges that organizations may face when trying to improve the work efficiency of their employees. Obtaining answers about the advantages and disadvantages of currently used solutions will be possible thanks to the use of the appropriate intranet.

The importance of effective internal communication in a company

Internal communication is one of the aspects that more and more companies are paying attention to. The effectiveness of information exchange between employees largely determines whether employees are aware of the company's goals and values, whether they know about all the changes that are taking place, and whether they are effective in carrying out their tasks.

In addition, the efficiency of internal communication in an organization affects the motivation of the team and the pace of introducing new employees. Numerous studies and reports indicate the great importance of internal communication for the efficiency of a company. According to data collected by the McKinsey Global Institute , optimizing this area, including implementing appropriate technologies, allows for increasing the productivity of employees by up to 20-25%.

Employees themselves are also aware of the impact of the effectiveness of information exchange on the success of the company. As indicated by emplo data , as many as 71% of them believe that the company will not achieve business success without partnership and open communication with employees.

Organizations that want to maximize efficiency should therefore take action to optimize processes related to information exchange. One of the important steps is to implement an effective internal communication system in the company.

Internal communication in the company - tools

The specific nature of how modern organizations function means that traditional methods of internal communication are no longer sufficient.

In order for employees to perform their tasks efficiently, they must have easy access to company knowledge and documents, as well as the ability to quickly familiarize themselves with any changes and news. Maintaining high efficiency of internal communication in a company without using the right tools is therefore often very difficult or even impossible.

What tools can facilitate access to knowledge and optimize the information exchange process? A practical system whose implementation can bring very good results is certainly the intranet.

This type of internal platform gives authorized persons immediate access to the company's knowledge base, forms, employee contact information database, and news. Each employee can reach the documents they are looking for and familiarize themselves with all new information in a few moments.

Additionally, a well-designed system will offer even more functionalities that improve the efficiency of employees. You can familiarize yourself with the individual capabilities of this software on the Intranet - examples page.

Implementing an intranet can therefore provide many benefits to both employees and management. However, can we verify whether and to what extent the implementation has resulted in increased effectiveness of internal communication?

Effectiveness of internal communications – how can it be measured?

Measuring the effectiveness of internal communication may seem like a very complicated task at first. It is necessary to finally define factors that are difficult to measure using numbers, allowing for analysis. In reality, however, with the help of appropriate tools, we are able to examine how effective the current flow of information is and how its efficiency changes after implementing specific actions.

It will be necessary to determine appropriately formulated KPIs for this purpose. Which factors we should measure depends on the specifics of a given enterprise. We can consider verifying indicators such as:

• the number of people who have read a specific document or information;
• time allocated to internal communication processes;
• employee activity and involvement;
• employee satisfaction with internal communication.

To be able to effectively control these and other values, it is necessary to use the right communication tool in the company. In this case, too, the right intranet can provide great opportunities.

How can an intranet help measure communication effectiveness?

The intranet is a tool that allows not only improving internal communication, but also measuring its effectiveness. But how can this be done?

Using a professional system such as Intranet Ideo, we are able to track statistics related to user activities. For example, we can check the number of visits to a given page and the number of comments and likes. Additionally, we can allow employees to express their opinions in the form of surveys.

By tracking specific data, we will be able to assess the current effectiveness of internal communication. Knowledge of current challenges and difficulties will allow us to implement appropriate changes and to examine the effectiveness of our actions.

Choose an Intranet that will improve communication efficiency and allow you to measure it

Implementing an intranet is an action that will certainly improve the efficiency of information flow in the organization. However, implementing internal communication tools in the company is not everything. To achieve the best results, it is also necessary to test the effectiveness of the actions taken and respond to emerging challenges.