PIM Akeneo - high quality sales on a global scale

High sales efficiency is directly connected with good quality services or products.

When you are going to expand distribution channels, it's important to remember about high-quality sales and customer service. It is worth reaching for tools that support us in ensuring this quality.

Akeneo's Product Information Management platform allows you to achieve a balance between scaling your business and providing high-quality customer service.

It is an OpenSource solution based on Symfony3 technology. The modular structure of the platform allows efficient and intuitive representation of the company's structure and its internal processes.

Depending on the company’s expectations and needs, the Akeneo platform is available in 3 versions: Community Edition, Enterprise Edition, and Cloud Edition (2 variants: Flexibility SaaS and Serenity PaaS). It is a tool that measurably supports global access to multi-channel sales.

Akeneo is a tool from the Product Information Management family, whose principal task is product base management. It plays the role of storage and data manager.

It enables manual and automatic data import using .xls (Excel) or .csv files. Akeneo developers have introduced many opportunities to organize a sizeable amount of information. The internal search engine has e.g. smart rules - rules for intelligent search and grouping. This is important and convenient when a company begins its journey in e-commerce or wants to automate sales processes as much as possible.

Besides automatic filters, it is possible to group products according to manually entered rules or categories, and by giving products additional "product variants". We can also use this solution for data export from the platform.

Akeneo supports multi-channel sales and communication according to a unified scheme. Thanks to this, users see something that works and looks identically on any device, 24/7. This translates into a positive user experience and bigger sales.

From an enterprise perspective, the improvement is to manage all information in one place. It is also possible to give different levels of rights to individual employee groups. You can give staff member e.g. the right to use specific platform functions, access, or modify individual resources. Changes before publication may require approval by a higher privileged user.

Another part of the platform is Teamwork Assistant. It controls the implementation of tasks related to caring for the image of products at the platform level. It shows the publication progress of the product and its current status. Based on this information, you can plan further activities and assign people responsible for them. In the ‘Changes history’ section, it is possible to track already implemented actions.

It is also worth mentioning Akeneo Onboarder. A digital communication channel between wholesalers, retailers, and suppliers. It helps in getting information about product availability, negotiating proposals, or discussing other cooperation factors.

Akeneo uses the Customer experience management approach. It's designed and optimized for the client and their feelings related to the product. Creators also provide excellent quality service while using the platform.

To ensure a positive UX to potential clients, sellers should provide top-quality product information. This refers to original and adequate graphics, encouraging description, operating instructions, or opinions of other users. To ease caring for it, Akeneo gives, among others, tools such as text and graphic editor. Its interface is friendly and intuitive. PAM Module (Product Asset Manager) allows attractive products presentation. It offers an extensive multimedia library, tag management, or product search with photos.

Ask Franklin is an assistant for intelligent product data management. It constantly updates product data using the Franklin Libraries. These 50 million catalogs are analyzed and updated in real-time. Due to the fact that some products have very similar values, it is often a problem to find a proper product or to identify a model. To prevent this, Franklin allows you to enter the model or other markings in the search engine. The system gives the possibility to choose automatic product update information or manual changes before posting content.

• Top-quality product information - fewer returns and abandoned baskets,
• Practical digital data manager + easy-to-use text and graphic editor,
• Built-in communication channel with wholesalers, retailers, and suppliers,
• The product information database updated in real-time,
• Possibility of integration with other company’s systems,
• Saving financial resources related to organizational, promotional, and sales activities,
• The Platform can be easily developed, and it allows you to use many additional modules.

 
And last but not least. Projects that we create receive many awards and distinctions. So clearly, we do it right!