GT Group Tomaszek is a family company with over 30 years of experience in the household appliances/electronics industry.
It is one of the leaders of this market in Poland, offering a wide range of products and services under 6 recognizable brands, including: Max Elektro, Max Kuchnie and Kernau.
The company is present on the Polish market in over 730 sales points located throughout the country. It employs over 500 employees who provide customers with the highest level of service.
E-Commerce platform for GT Group Tomaszek
Tasks and objectives
The implementation of the e-commerce platform for GT Group Tomaszek was intended not only to transfer an extensive product catalog, but also to integrate with key systems to ensure smooth operations, management efficiency and unique user experiences.
The key objectives of the project included:
- Synchronization of product and category data with the Stock Price System (SPS),
- Introduction of advanced promotional and discount functions,
- Integration with various delivery and payment systems,
- Ensuring high availability and security of the platform.
Product catalog: The platform has been designed so that each store can manage its own product database, with all product data, including names, photos, descriptions, and category data, synchronized with SPS. Additionally, a Manufacturers module was introduced and the ability to assign services to products was introduced, which significantly enriched the offer.
Promotion: An advanced promotion module was implemented, enabling the creation of landing pages for promotions, generating discount codes, and the introduction of a multi-discount system. Additionally, the "Catch Bargains" block has been introduced on the home page.
Integrations: The platform has been integrated with key external systems, including courier and payment systems (Przelewy24, BNP Paribas ), as well as with Logito , the OMS system and price comparison websites. Integration with the Zaufane Opinie Ceneo opinion module additionally strengthened customer trust.
Moreover, our client has been in the TOP3 of trusted Ceneo stores in the electronics and household appliances category for several years.
Other modules: A guide module, a sales network map, a promotional leaflet module and the ElasticSearch search engine were also implemented, which significantly facilitated navigation and access to information.
Benefits for the Client
- Increasing market reach
- Increase in sales
- Operational efficiency
- Improving customer satisfaction
- Data safety
The implementation of the e-commerce platform for GT Group Tomaszek is an example of how advanced technologies can transform traditional business, opening new growth opportunities and increasing competitiveness on the market.
This project not only revolutionized the way the company conducts sales, but also raised the standards of customer service in the household appliances/electronics industry.
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