Kronospan
Kronospan is a leader in the production of materials for the furniture and woodworking industry, focusing on high quality and environmental care.
The company has more than 40 production plants in Europe, the United States, and China.
Managing Pricing Policy in the Online Channel
Challenges
Kronospan serves a wide range of business customers, including architects, carpenters, and distributors (strefaplyt.pl). Each group requires an individual pricing approach due to their varied needs and purchase levels.
The main challenge was to create a system that would display advantageous promotions and discounts for B2C customers and preferential discounts for B2B partners.
Goals and tasks
- Implementation of a Role and Customer Group System: Assigning roles (e.g., architect, carpenter, distributor) to each user to determine the prices and offers available to them.
- Mechanism for Displaying Different Prices: Showing various prices to users depending on their role and the group assigned to their account.
- Introduction of Preferential Prices for B2B Clients: Providing attractive purchasing conditions for business partners.
- Configuration of Individual Prices and Discounts: Allowing different customer groups access to preferential prices and dedicated promotions.
Benefits for Kronospan
Targeted Promotions to Specific Recipients: Enabling precise targeting of different customer groups with dedicated offers, increasing the effectiveness of marketing campaigns.
Wholesale Prices for Partners: Facilitating cooperation with distributors through attractive wholesale pricing.
Benefits for the Client
- Personalized Pricing Offers: B2B customers receive prices tailored to their needs and purchase volumes, increasing their satisfaction and loyalty.
- Access to Exclusive Promotions: The ability to take advantage of promotions dedicated to specific professional groups, allowing savings when purchasing materials.
The implementation of the pricing module in B2B for Kronospan significantly improved the process of managing prices and offers for different customer groups.
The role and group mechanism allows the company to effectively adjust prices and promotions to specific customer needs, increasing satisfaction and improving sales efficiency.
Business partners can now purchase products at preferential wholesale prices, strengthening business relationships and supporting long-term cooperation.
