Integration of BRW store with P24

Black Red White Group is an esteemed furniture manufacturer and supplier in Poland, catering to the global demand for furniture and interior accessories for almost three decades.

The Capital Group comprises Black Red White S.A. and 18 subsidiaries, 10 of which are foreign. Their wide range of products is available on almost 60 different markets worldwide, solidifying their reputation as a trusted household company for millions of people across the globe.

Tasks and objectives

As the world of e-Commerce evolved and the range of products expanded, the Client's platform needed to enhance its payment options. To simplify the process, improve the customer experience, and boost conversion rates, we integrated the e-Commerce platform with P24.

P24 (Przelewy 24) is a popular online payment gateway frequently used by businesses in Poland. It enables accepting various payment methods, such as bank transfers, credit/debit cards, and e-wallets. P24 offers secure, dependable, and user-friendly payment solutions with real-time transaction notifications and comprehensive reporting. Integrating the e-Commerce of our Client with P24 provided their customers with a seamless payment experience and broadened the Client’s pool of potential customers.

Challenge

Our Client has been facing several challenges with their previous payment system:

• Limited payment options: The previous payment system supported only basic payment methods limiting end-user choice and potentially leading to cart abandonment.
• Lack of development opportunities: The previous solution has no longer been flexible, which limited further development towards marketplace solutions or foreign portfolios.

To meet the challenges and take advantage of the benefits of P24, we have implemented the following features for our Client:

P24 integration with BRW eCommerce

We have integrated the P24 payment gateway into the Client's e-Commerce platform, allowing end customers to choose from a variety of payment methods, including:

• Visa Mobile - cardless payments only with a phone number
• P24NOW – possibility of paying in instalments or up to 54 days later, while a seller receives the payment immediately at the time of the purchase
• Blik - fast payment with a unique 6-digit code generated in the bank's mobile application  
• PayPo – possibility of deferring payment for 30 days or spreading payment over 4 to 6 instalments
• Google Pay - payment without having to log in to the bank's mobile application, using the data stored by Google
• ApplePay - one-click payment with no e-banking sign-in with the use of an Apple wallet

P24 Marketplace

The platform now offers the P24 Marketplace service, which enables the seamless integration of products from different sellers within one payment. With this feature, you can register several accounts on Przelewy24 and distribute funds from combined transactions to the platform owner and individual sellers.

The P24 Marketplace solution allows customers to make a single transaction while choosing from various payment options. Distributing funds to different sellers is done automatically, ensuring a hassle-free experience.

Benefits for the Client

• Wide range of payment options = end-user convenience and satisfaction
• Increase in operational efficiency
• Increase in conversion rate
• Improvement of security with anti-fraud systems
• Comprehensive reporting from P24 enables efficient financial analysis and provides insight into the behaviour of potential consumers