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GT Group – PimCore platform for household appliances and electronics distribution leader

GT Group Tomaszek is one of the leaders in the Polish household appliances and electronics market. The company has been operating since 1991 and does constantly develop.

Currently, their products and services are offered under six well-known brands related to the household appliances and electronics sector and the interior design industry.

In light of the wide product range, numerous suppliers, and many sales channels it was initial to launch a centralized tool that will improve product information management.

The purpose was to facilitate data collection, processing, and distribution to different sales channels (with respect to their individual characteristics). As a response to the client's needs, Ideo Software developed numerous modifications and dedicated extensions for PimCore which led to fulfilling project objectives.


"People – this is the greatest value of the company. We value smart and ambitious employees because they are the ones who take part in the implementation of tools and innovative solutions.

The synergy of the right technology and the right people to implement or optimally use it is a formula for success in e-Commerce."
- Ewa Tomaszek, Vice President of the Management Board, GT Group Tomaszek Sp. z o.o.

Challenge: Digital transformation of the home appliance sector

In the era of digitalization, more and more companies are choosing to make technological changes in key business areas. A perfect example is the home appliance industry - the ever-expanding product offer requires relevant tools to organize the enterprises' data.

The analysis conducted by Ideo Software experts indicated that the GT Group requires a special approach which exceeds the ordinary management of an extensive product base (61 855). After introducing numerous modifications and proprietary extension modules for PimCore, we developed a tool that precisely classifies and distributes product data to many sales channels.

“I do strongly believe that in the era of digitalization, technological changes are an integral part of enterprise functioning. For Ideo Software, nothing is impossible.

We do always approach each client individually, a good example of which is the implementation for GT Group. This cooperation has resulted in a tool that goes far beyond the standard management of an extensive product offer.”
- Dawid Mądry, Certified Pimcore Consultant, Ideo Software

Development of modifications and additional extensions to the system

In response to the Client's needs, Ideo Software has developed several modifications and additional modules to optimize data management in different sales areas.

Some of the dedicated solutions:

  • New product tabs with division into categories.
  • It facilitates the quick introduction of new products into different sales channels and proper management of data in the system,
  • add-product forms provide an intuitive introduction of new product tabs, and, at the same time, distribute tasks to individual users,
  • promotional graphics generator with a function of sending e-mail messages with an offer to defined recipients or groups,
  • importer of new products with validation which minimizes the risk of introducing incorrect product descriptions,
  • exporter of product assets to streamline the process of transferring product data to different recipients. 

  Learn more about the modules developed in the PimCore implementation for GT Group Tomaszek. 

“The long-term strategy and subsequent introduction of extensions by priorities – those are the basis of companies’ functioning. This makes it possible to effectively manage the company’s growth.When having a strong basis, one is able to effectively diversify sales in online channels and conduct marketing activities based on specialized tools. 

I believe that e-Commerce companies must choose business partners to wisely deal with the provision and implementation of IT systems. During the search for technological partners, it is initial to verify their previous implementations, development plans for the provided tools, and to determine the method of performing tasks."
- Damian Sobaszek, Manager for Implementation and Development of e-Commerce Technologies


Modern and well-structured solution for presenting product data

The jointly developed extensions have maximally structured the GT Group product data in each sales channel.

Thanks to the introduced solutions, we obtained a more efficient information workflow and a more attractive presentation of the product offer. All users were given specific roles and priorities, which made the product implementation processes more intuitive and faster.  

Key objectives

Well-organized product information | More attractive way of presenting offer | Streamlined workflow of information 

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