FitFighters loyalty program system

CityFit is the largest chain of fitness clubs open 24/7 in Poland. It offers innovative solutions that contribute to the high quality of customer service. Modern and comfortable gyms are one of the many advantages of the CityFit chain.

Tasks and objectives

Together with the client, we designed and implemented an IT system that supports the Fit Fighters loyalty program, which is an integral part of the CityFit mobile application. The panel and logic of the program were made based on our proprietary Edito Core system.

The program combines elements of healthy competition with taking up the gauntlet, creating a space for gamification.

Users, who have accounts in the mobile app can use the program, which offers many attractive solutions.

CityFitcoins
Participants receive CityFitcoins for various actions taken - purchase gym membership cards, CityFit products and for completing a given challenge at the gym. Depending on the level and number of collected points, participants exchange them for a discount for another gym card or win attractive prizes and discounts from cooperating partners.

Dumbbell
Users have to perform various tasks for which they receive dumbbells - experience points. After collecting the required number of dumbbells, the participant moves to a higher level. There are 3 training levels - separate for men and women. For men, the following levels were prepared: Hare, Boar, and Taurus. In women, the basic level is Squirrel, then Gazelle, and the highest Panther.

Attributes
Attributes: strength, endurance, speed, and morale are awarded to participants for completing a given challenge in the gym. They motivate members to overcome their own weaknesses and to take care of their strengths.

Main benefits for the Client

• Attractive and modern idea encouraging to active use,
• incentive for new customers,
• creating an involved club community.