Download free PDFINTRANET: Effective internal communication in a distributed organization

Ideo Software integrated AI into a PIM system for a Polish electronics leader

GT Group Tomaszek is a well-known player in the Polish household appliance and electronics market, and has been successfully operating since 1991. The company has grown rapidly over the years, offering consumers a wide range of products and services under six well-known and recognizable brands.

These brands represent not only solutions for home appliances and electronics, but also for the interior design industry. GT Group Tomaszek owns the Max Kuchnie and Max Elektro chains, as well as the Kernau brand, which demonstrates its strong position on the market.

Tasks and objectives

The implementation of Chat GPT for GT Group Tomaszek aimed to automate and personalize the process of creating product description through the Pimcore system, which in turn led to improved sales efficiency and customer satisfaction.

The unique process was customized to meet the specific requirements of the company. Introducing a universal system command for all products made it possible to generate descriptions in various versions, which is particularly important given the diversity of sales channels.

The entire implementation process was highly personalized and automated, representing a significant breakthrough in product content management for GT Group Tomaszek. As a result, our Client is able to focus on further development and innovation, knowing that their product offering would be presented consistently and attractively across all channels.

Benefits for the Client

  1. Automated description creation: Using Chat GPT, GT Group Tomaszek can now quickly generate personalized product descriptions.
  2. High-quality information: Advanced descriptions dedicated to a specific sales area ensure the accuracy and uniqueness of information.
  3. Increased efficiency and time savings: Eliminating the need for manual text introduction has significantly reduced offer creation time.
  4. Increased offering attractiveness: Personalized product descriptions help improve customer loyalty and increase sales.
  5. Versatility: Generating product descriptions for different sales channels and in different versions increases the flexibility of marketing activities, making it easier to reach a wider audience.


The implementation of the GPT Chat at GT Group Tomaszek is a significant step towards automating and personalizing eCommerce content.

With the help of advanced AI technologies and seamless integration with existing systems, our Client can now enjoy a tool that not only streamlines the process of creating product descriptions but also enhances customer experience and boosts sales efficiency. This is a prime illustration of how technology can optimize business processes and bolster a company's market position.

... and what can we do for you ?


  • We effectively support customer's growth

    We support your growth

  • Ideo Agency - 250 experts onboard

    250 experts onboard

  • We work in SCRUM, Agile

    SCRUM / Agile

  • IT Outsourcing experience

    IT Outsourcing experience

  • Top Custom Software Developer

    Top Custom Software Developer

And last but not least. Projects that we create receive many awards and distinctions. So clearly, we do it right!


Contact us


Please describe your needs. We will contact you back as soon as possible.

IT Project Outsourcing

Services Tailored To Your Needs

In case of a temporarily increased demand for IT staff, hiring a suitable specialist for a short period would be challenging and not profitable. To help optimize the costs of running a business, we could offer you, among others:

Get a free quote

Even though fixed-price projects suit us best, our services can also realized based the following cooperation models:

  • Time and material

    Time and material

  • Dedicated Team

    Dedicated Team

  • Individual model

    Individual model


Enhance Your Projects

How can your business maintain a competitive edge in today’s constantly evolving technological environment? One solution is to invest in the IT project outsourcing that we provide. By engaging with our software development company, you can access a wealth of knowledge and expertise that would otherwise be unavailable.

You will save time and resources, focusing on other core aspects of your business operations while leaving the demanding IT tasks to our world-class professionals. With their assistance, you will, without a doubt, elevate your projects to the next level, easily outperforming your competitors.


Why Outsource With Us

Working with us brings your business to entirely new heights. For once, we boast a team of the best experts within the field of IT, which guarantees that you can expect nothing but the highest level of services regardless of the magnitude of each project. All tasks are performed with exceptional precision and attention to detail, 100% tailored to your business’s needs and requirements. Moreover, processes are meticulously automated, resulting in savings in both time and money. If or when any doubts arise, we are open to conversation, always willing to apply any modifications and adapt to the changing needs of our clients, rendering us the perfect partner for all businesses.  


The Power of Software Development - Our Rewards

As mentioned above, clients from all over the world rate our comprehensive approach to project implementation and business consulting, which is why Clutch has considered uss a leading eCommerce Software Development Team in Poland. That is, however, not all.


In our daily work, we help to develop our clients' businesses. Their trust and effective cooperation make us grow as well. In January, 2022, the new edition of the Forbes Diamond Award report was published and we were proud to be listed among the fastest-growing Polish enterprises in this prestigious report. And as we help to develop our clients' businesses by doing our utmost best, their thrust and cooperation mean a lot. Indeed, we will only continue to grow together!