Ideo Software integrated AI into a PIM system for a Polish electronics leader

GT Group Tomaszek is a well-known player in the Polish household appliance and electronics market, and has been successfully operating since 1991. The company has grown rapidly over the years, offering consumers a wide range of products and services under six well-known and recognizable brands.

These brands represent not only solutions for home appliances and electronics, but also for the interior design industry. GT Group Tomaszek owns the Max Kuchnie and Max Elektro chains, as well as the Kernau brand, which demonstrates its strong position on the market.

Tasks and objectives

The implementation of Chat GPT for GT Group Tomaszek aimed to automate and personalize the process of creating product description through the Pimcore system, which in turn led to improved sales efficiency and customer satisfaction.

The unique process was customized to meet the specific requirements of the company. Introducing a universal system command for all products made it possible to generate descriptions in various versions, which is particularly important given the diversity of sales channels.

The entire implementation process was highly personalized and automated, representing a significant breakthrough in product content management for GT Group Tomaszek. As a result, our Client is able to focus on further development and innovation, knowing that their product offering would be presented consistently and attractively across all channels.

Benefits for the Client

1. Automated description creation: Using Chat GPT, GT Group Tomaszek can now quickly generate personalized product descriptions.
2. High-quality information: Advanced descriptions dedicated to a specific sales area ensure the accuracy and uniqueness of information.
3. Increased efficiency and time savings: Eliminating the need for manual text introduction has significantly reduced offer creation time.
4. Increased offering attractiveness: Personalized product descriptions help improve customer loyalty and increase sales.
5. Versatility: Generating product descriptions for different sales channels and in different versions increases the flexibility of marketing activities, making it easier to reach a wider audience.

Conclusions

The implementation of the GPT Chat at GT Group Tomaszek is a significant step towards automating and personalizing eCommerce content.

With the help of advanced AI technologies and seamless integration with existing systems, our Client can now enjoy a tool that not only streamlines the process of creating product descriptions but also enhances customer experience and boosts sales efficiency. This is a prime illustration of how technology can optimize business processes and bolster a company's market position.