B2B loyalty program for one of the biggest global FMCG companies

The client is one of the biggest global brands in the FMCG industry. It sells its products in over 200 markets around the world, hires several hundred thousand employees, and cooperates with millions of contractors.

Tasks and objectives

As part of the contract, we designed a bespoke B2B loyalty program. Its main goal is the automation of activities and processes in the retail network. The project, implemented in several countries, ensured the fusion of procedures within many markets. It contributed to the enrichment of the sales structure with bespoke analytical tools that enable to create development strategies and set financial goals. It also provided the motivational tools in a loyalty system thanks to which, our client can offer non-financial benefits for its employees and counterparties around the world.

The bespoke B2B loyalty program serving hundreds of thousands of counterparties in several countries.

The biggest asset of the delivered B2B solution is the elasticity of its implementation. In addition to the support of several languages, monetary currencies, legal norms applicable in individual countries, it allows the adjustment of the graphical interface according to the requirements of individual markets. It additionally ensures the full support for local business conditions defined as part of the global company development strategy.

The B2B platform, created by our analysts, enables efficient internal communication which translates into the quicker delegation of tasks and transfer of information between members of the sales network. The tool delivered to our client strengthens ties and business relations as well as builds a mutual sense of cooperation within one body. It allows combining many activities that until now have been done manually by regional sales representatives.

The platform also contains e-learning modules, used in the case of applying changes in the products or business rules regarding the cooperation with partners.

Every day, our support team takes care of system administrators located in several time zones, guaranteeing the highest level of service and usability.

Main benefits for the Client

• Unification and automation of business/commercial processes,
• An effective loyalty program,
• The internal communication channel,
• The bespoke analytics and reporting tool,
• Strengthening the business relations of all participants of the sales network.