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Implementation of a modern B2B, B2C system in the bicycle industry

Tora-Zajdel II Sp. z o. o (LLC) is a well-known importer of bicycle tires, parts, and accessories. The company combines years of sales experience with passion and expertise in the bicycle industry. The client has created brands NEXELO, NEXELO SUPREME, and TRC.

It supplies products to over 700 stores and service centers in Poland and the EU.

Tasks and objectives

The project's main objective was to prepare and implement a B2B/B2C system, enabling direct purchasing for B2C customers and commercial cooperation with B2B customers through the Internet channel.

Intermediate goals:

  • Optimization of online sales management and pricing policy.
  • Fast delivery of products through efficient sales and delivery channels.
  • Provide a unified shopping experience for customers.
  • Automate processes related to order fulfillment and online sales management.
  • Increasing the company's position and reach in search engines.
  • Increasing the attractiveness and accessibility of product offerings.

Implemented functionalities:

  1. B2C/B2B user account management: The system enables comprehensive account management, including activation and deactivation of B2B accounts. In addition, it allows for the assignment of specific product offers, currencies, and sales representatives to individual accounts. Additionally, it integrates verification with the ERP system based on the VAT number.
  2. Customized price lists for B2B accounts: The platform enables B2B customers to receive personalized price lists and tailored solutions to fit their individual needs and preferences.
  3. An integrated retail and wholesale pricing system: Price lists and pricing rules are directly pulled from the ERP system and recalculated in Edito, ensuring that they are up-to-date and consistent.
  4. Advanced shopping cart management: The system easily allows multiple shopping baskets and switching between them. This is useful for customers using a variety of shopping options.
  5. Merchant Panel: Sales representatives can place orders directly on behalf of customers through a dedicated panel. This streamlines the sales process and allows for better customer service.
  6. Customer Notification Module: The system provides ongoing communication with customers through update notifications, special offers, and other relevant information. This increases customer engagement and satisfaction.
  7. Product data import from Excel files: This functionality allows the easy management of your assortment and updates product data, keeping your offerings up to date.
  8. Import orders from the Allegro platform: Integration with Allegro allows you to effectively manage orders and assortments, which is especially essential in an online sales context.
  9. Integration with ERP: Thanks to the integration with the ERP system through an intermediate database, all business processes are smooth and efficient, resulting in better work organization and higher operational efficiency.

Customer Benefits:

  • More efficient online sales
  • Faster order processing
  • Consistent shopping experience
  • Increased online visibility
  • Expanded product offering
  • Personalized offerings
  • Automated order management
... and what can we do for you ?


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As mentioned above, clients from all over the world rate our comprehensive approach to project implementation and business consulting, which is why Clutch has considered uss a leading eCommerce Software Development Team in Poland. That is, however, not all.


In our daily work, we help to develop our clients' businesses. Their trust and effective cooperation make us grow as well. In January, 2022, the new edition of the Forbes Diamond Award report was published and we were proud to be listed among the fastest-growing Polish enterprises in this prestigious report. And as we help to develop our clients' businesses by doing our utmost best, their thrust and cooperation mean a lot. Indeed, we will only continue to grow together!


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